Description

Our team is highly skilled, passionate about our community, and we care. Let’s grow together.

Social Media Associate

Who We Are

In Whitby, we are dedicated to our work, our community, and each other. We work hard, we have fun, and we celebrate our successes.

The Town of Whitby is a community in transformation that is located in the heart of Durham Region in the eastern Greater Toronto Area. Whitby is the second-largest municipality in the region and one of the fastest-growing communities in Canada. Located on Lake Ontario and only an hour east of Toronto, the population of Whitby is expected to grow from 140,000 to more than 200,000 by 2031. Whitby’s Official Plan has been updated to establish new directions for Whitby’s planned growth and development; the protection of our natural and built environments; urban design intensification; sustainability; community improvement; and, new employment within this time frame.

The Town of Whitby combines a small town atmosphere with the sophistication and amenities of a larger urban centre.  Whitby boasts two beautiful heritage downtowns, one of the finest recreational harbours with an award-winning marina, year round sports and recreation activities, parks, trails, and a robust arts and culture scene, all of which are part of the extraordinary amenities that Whitby residents enjoy every day.

Whitby has an exciting and aspiring future, with a community that is welcoming, growing and transforming. On our team, you can expect to make a difference through your work and have a direct impact on shaping our growing community. Creating an inclusive environment where employees experience job satisfaction and have rewarding careers is important to us. We live our values and foster a culture of collaboration, accountability, respect and engagement where people enjoy coming to work.

The Town of Whitby is a hybrid organization. This means staff are empowered to do their best work from various locations, as appropriate for the position.

We want to be the preferred employer for the most talented people who care about the Town of Whitby, and are excited and proud to serve our vibrant community.

Let’s grow together.

What You Will Get To Do

The successful candidate will have a positive impact on our corporate culture by demonstrating the Town’s CARE core values (Collaborative, Accountable, Respectful, Engaged) through daily interactions with individuals at all levels of the organization, external contacts and elected officials.

By effectively building positive rapport and relationships both internally and externally, the successful candidate will help us achieve our mission that together we deliver services that make a difference in our community.

This individual will be reporting to the Corporate Digital Lead, and in this unique position will work closely with various departments within the Town, specifically focusing on storytelling and creating content.

This role will be hybrid and the candidate must be comfortable working from home and office.

The Social Media Associate is responsible for, but not limited to:

• Developing, delivering, monitoring and evaluating social media strategies and campaigns

• Building stakeholder engagement and understanding context through strategic thinking and environmental scanning

• Creating and purchasing ads across Town social channels

• Managing issues and monitoring social media for relevant information

• Planning and creating social media content and videos

• Maintaining a unified voice across different social media channels

• Developing and delivering social media optimization and teaching tools for staff

• Providing customer service on social media platforms and developing community outreach efforts

• Collaborating with the communications team to develop a social media calendar and providing strategic recommendations

• Developing and delivering photography and videography services for social and digital platforms

• Analyzing key metrics, compiling reports, and adjusting strategy as needed

• Other duties as assigned.

Who You Are

You are self-motivated, take initiative and thrive in a high-performing team environment. You have strong prioritization and time management skills, and can work under pressure to meet deadlines while paying attention to detail. You have the ability to research and analyze complex issues, come up with innovative solutions and make data-driven recommendations.

You value partnerships and your excellent communication and interpersonal skills enables you to build, establish and maintain positive relationships with a variety of partners. You demonstrate tact, diplomacy, issues management, political acuity, and discretion in your interactions. You can clearly convey your thoughts in writing and verbally, listen attentively and bring a collaborative approach and innovative ideas to the team. You are able to cultivate strong relationships within the team, external partners and internal stakeholders, and live the Town’s CARE values of Collaboration, Accountability, Respect and Engagement.

What You Bring To Our Team

As the successful applicant, you must possess:

• a University Degree or a College Diploma in communications, journalism or a related discipline;

• a minimum of two years of relevant work experience, advanced computer skills including proficiency in Microsoft Office, Adobe Creative Suite (Premiere Pro, Photoshop, Illustrator, InDesign), social media management tools (Meltwater or Sprout Social), HTML, CSS, and experience with iCreate content management system, email marketing software (Constant Contact), WCAG 2.0/2.1 and Google Analytics;

• photography experience, in the field and studio settings;

• videography experience using various video editing software;

• graphic design skills; and

• a valid Class “G” Driver’s Licence maintained in good standing.

What We Offer You

• Salary: $57,694 to $72,072 per annum (Band D)

• Benefits and retirement plan offered in accordance to Corporate programs and/or the applicable Collective Agreement

• A hybrid work environment and flexible work arrangements where employees are empowered to do their best work in the way that works for them. This is designated as a designated as a Remote Hybrid role. Remote Hybrid recognizes that up to 60% of job functions associated with the role can be done virtually, from a remote office. Further details on these programs will be discussed through the selection process.

We are an Equal Opportunity Employer

At the Town of Whitby, our values guide everything that we do. We celebrate our differences, which is why we are committed to building an inclusive and barrier-free environment for our team. If you need a specific accommodation during the recruitment process, please let us know, and we will be happy to provide. Any information received relating to accommodation will be addressed confidentially.

Acknowledgement will only be forwarded to those applicants who are invited for an interview.

Personal information provided is collected under the authority of The Municipal Act, 2001 and the Municipal Freedom of Information and Protection of Privacy Act.

For your safety and the safety of others, if offered a role with the Town you will be required to demonstrate in writing, from an Ontario Ministry of Health authorized site, that you are fully vaccinated for COVID-19 as of your hire date.

Vaccination requirements are subject to bona fide medical and/or human rights exemptions. Any request for an exemption will be reviewed on a case-by-case basis, as per our COVID-19 Vaccine Policy, and would be subject to the Town’s accommodation process.

Union Affiliation: CUPE Full-Time

Hours: Monday to Friday, 8:30 a.m. to 4:30 p.m. (35 hours per week)

Work Location: Whitby, ON